Our Team

Lance focuses on working with clients to make sure they get the best return on life. The best life possible with the money they have. He creates personalized financial plans in addition to doing portfolio design.

Lance is a Certified Financial Planner (CFP) and a Chartered Life Underwriter (CLU).  Lance started his career in the financial services industry in 1989 with London Life. In 1995 he formed The Lance Howard Group. Over the last 30 years he has spoken around Canada and the United States on topics such as compressive financial planning and business succession planning. In 2002 Lance and his business partner Pat Keyes were recognized by the financial planning industry as being the Advisors of the year for Ontario. Their focus on continuing to stay updated and enhance their knowledge was again acknowledged by the financial industry in 2016 and 2017 when The Lance Howard Group was a top 6 finalist across Canada for Wealth Professional Magazine for financial planning practice under 25 employees. London born and raised, Lance attended Oakridge H.S. and Kings College at Western.

In his free time he can be found on the golf course at Highland Golf and Country Club or at the trap range in Watford. His vegetable garden may not produce the best yields but he loves to talk about it. His wife Cathy is instrumental in the running of the Lance Howard Group. They are empty nesters with one daughter doing concurrent masters at University of Toronto. Another daughter works out west in her field of study and their son is in second year at Brock in Sports Management. They have a 90 lbs. boxer named Finn who thinks he is a lap dog.  Finally, he loves driving his convertible in the summer.

Insurance products available through Lance Howard.

Patrick focuses on working with clients to create long-term personalized financial plans specific to each client. His objective is to be the steward of your financial resources and to help you achieve your lifestyle goals by providing professional advice. 

Patrick has spent the past 17 years serving investors and their families working in partnership with The Lance Howard Group.  Prior to forming his own financial planning business in 2000, Pat worked with CIBC for 27 years covering both commercial and individual wealth needs for clients.

In 2002, Patrick was selected Advisor of the year as chosen by a peer Group Planning organization.  This was a distinguished honour to be recognized for his expertise in financial planning.

Patrick achieved the Elder Planning Council certification specialist in 2010.  The EPC designation provides specialized planning insights for families in transition to senior years.

He graduated from the University of Guelph in 1974 with BA in Social Sciences.

When not working, he enjoys playing hockey, cheering the Hab’s and golfing.  He is a longtime member of the YMCA and a strong supporter and sponsor of youth fundraising programs.

Patrick lives in London Ontario with his wife Mary Lou.  They have 2 sons and 7 wonderful grandchildren, which makes for a very busy family.

Insurance products available through Patrick Keyes.

There is a good chance the first face you see when you walk into our office will be Lindsay’s. She ensures the smooth day to day running of the office and specializes in ensuring the Lance Howard Group’s client care experience is delivered every day.  Lindsay’s infectious smile and pleasant demeanor will be on display as she gets you a coffee or tea when you come into the office.

Lindsay has worked in the financial industry for more than a decade and brings strong client service skills and strategies to the team. 

Lindsay is a dedicated mother to a 15 year old son and a 13 year old daughter.  In her spare time when she is not in a hockey rink somewhere she enjoys hiking and crafting.

Grace is our Senior Support Specialist.  She is brilliant at customer service (says Lance).  She assists Lance in dealing with client insurance needs, meeting preparations, investment trades, and also is our office event coordinator.

Grace is licensed in both Life Insurance and Mutual Funds, and has brought with her 6 years of experience in different advisory firms.  She is very knowledgeable in both disciplines which make her a great asset to The Lance Howard Group.  Previously she worked at Bell Canada for 30 years in various capacities.

Grace has been married to her husband Herman since 1980 and has two daughters, a granddaughter, and a grandson.  She enjoys spending time with family, golfing, and vacationing in the sunny south.  

Cathy focuses on strategic planning for the direction of the Lance Howard Group and quarterbacking the smooth running of the business.

Cathy has excelled in regulatory affairs and compliance. In 1994 she joined her husband Lance in the business leaving a career with the Ontario Government. During a brief period in 2013-14, Cathy worked in the compliance department at London Life before returning to The Lance Howard Group. Cathy graduated from Kings College at Western with a Bachelor of Arts.

In her free time, she can be found at the yoga studio or walking the trails along the Thames River. Cathy is a Healing Touch practitioner and is on the National board of that association as Finance Chair. Cathy volunteers her skill in healing touch to St. Joseph’s Hospice of London. Cathy and Lance used to be empty nesters until they all realized how good they had it at home.