Lance HowardCLU, CFP®

Certified Financial Planner®

Lance focuses on working with clients to make sure they get the best return on life. The best life possible with the money they have. He creates personalized financial plans in addition to doing portfolio design.

Lance is a Certified Financial Planner (CFP) and a Chartered Life Underwriter (CLU).  Lance started his career in the financial services industry in 1989 with London Life. In 1995 he formed The Lance Howard Group. Over the last 30 years he has spoken around Canada and the United States on topics such as compressive financial planning and business succession planning. In 2002 Lance and his business partner Pat Keyes were recognized by the financial planning industry as being the Advisors of the year for Ontario. Their focus on continuing to stay updated and enhance their knowledge was again acknowledged by the financial industry in 2016 and 2017 when The Lance Howard Group was a top 6 finalist across Canada for Wealth Professional Magazine for financial planning practice under 25 employees. London born and raised, Lance attended Oakridge H.S. and Kings College at Western.

In his free time he can be found on the golf course at Highland Golf and Country Club or at the trap range in Watford. His vegetable garden may not produce the best yields but he loves to talk about it. His wife Cathy is instrumental in the running of the Lance Howard Group. They are empty nesters with one daughter doing concurrent masters at University of Toronto. Another daughter works out west in her field of study and their son is in second year at Brock in Sports Management. They have a 90 lbs. boxer named Finn who thinks he is a lap dog.  Finally, he loves driving his convertible in the summer.


Insurance products available through Lance Howard.